Mental Health Counseling, Psychiatry, Medical Nutrition Therapy & Weight Loss
Client
Washington Nutrition & Counseling Group
Services
Web Design
Branding
Graphic Design
Helping Washington Nutrition and Counseling Group modernize their online presence with a fresh brand identity and a fully functional WordPress website.
Overview
Washington Nutrition and Counseling Group (originally NuWeights and formally Washington Nutrition Group) began as a nutrition-focused practice before expanding its services to include psychological counseling. Additionally, they had sister websites dedicated to specialized nutrition programs and coaching, requiring multiple website solutions. The founder needed an updated, scalable online presence to support their expanding business.
This project involved migrating the main website from an outdated Dreamweaver-based HTML site to WordPress while also designing and managing multiple sister websites, refining branding, and implementing marketing solutions. As a result, my work focused on web design and branding for nutrition and mental health services to create a cohesive and professional digital identity.
Design Concept and Message
The goal was to create a cohesive and professional online presence that seamlessly integrated both nutrition and counseling services. The new branding utilized calming, natural colors to establish trust, with intuitive navigation and clear messaging. The sister websites were designed with consistent branding while catering to their respective audiences. The overarching strategy focused on web design and branding for nutrition and mental health services, ensuring a unified and engaging experience for visitors.
Challenges
- Transitioning from an outdated static HTML site to a dynamic WordPress platform while preserving content integrity.
- Creating a cohesive brand identity that balanced both nutrition and counseling services.
- Designing a user-friendly, visually appealing interface that would make information easy to navigate.
- Implementing key features such as appointment scheduling, payment processing, and membership subscriptions.
- Improving SEO and digital marketing reach to attract new clients.
Solutions
To ensure a professional and scalable digital presence, I took a strategic approach to web design, branding, and functionality:
- Developed a unified brand identity that visually aligned the company’s nutrition and counseling services, ensuring consistency across multiple websites.
- Modernized the website experience by migrating from a static HTML site to a dynamic WordPress platform, allowing for easy content updates and a seamless user experience.
- Enhanced client engagement through improved navigation, clear service offerings, and professional photography that showcased the team in a polished, approachable way.
- Optimized business operations by integrating key features such as online booking, payment processing, and membership functionality to streamline administrative tasks.
- Expanded digital reach with SEO strategies and targeted email marketing campaigns to increase visibility and connect with their audience effectively.
Deliverables
- Website Redesign & Migration – Upgraded from Dreamweaver to WordPress, creating a dynamic, easy-to-manage website.
- Brand Identity Enhancement – Developed a consistent color palette and refined logo to align with their expanding services.
- Multi-Site Development – Designed and maintained multiple sister websites for specialized services.
- Photography & Content Curation – Captured professional staff photos and curated visuals to match the brand identity.
- SEO & Digital Marketing – Improved search rankings and organic reach with targeted SEO strategies.
- Graphic Design Services – Created business cards, brochures, social media graphics, and promotional materials.
- Email Campaign Management – Designed and scheduled newsletters for Mailchimp (7,000 contacts) and Constant Contact (600 contacts).
- Website Maintenance & Support – Provided ongoing updates, security monitoring, and technical support.
Results
By modernizing Washington Nutrition and Counseling Group’s online presence, I improved website traffic, streamlined client interactions, and reinforced their brand identity. A stronger digital presence, combined with SEO and targeted marketing efforts, positioned them for long-term growth and increased audience engagement.
